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Tuesday, May 19, 2009 WSOP Signs New Presenting Sponsor

Jack Link's Beef Jerky is the new presenting sponsor of the World Series of Poker (WSOP).

A multi-year deal has been signed, and the biggest poker tournament in the world will now be known as the World Series of Poker Presented by Jack Link's Beef Jerky.

"The game of poker is all about sharing good times with great friends. Jack Link's enthusiasts and poker fans are cut from the same cloth - they are fun-seeking, adventurous spirits," said Jeff LeFever, director of marketing, Jack Link's Beef Jerky.

"This is a great fit between two category-leading brands. We've found a savvy and fun sports marketer who fits our culture and we welcome Jack Link's to the WSOP family," said Ty Stewart, WSOP vice president.

Jack Link's will be visible on the 2009 WSOP tournament floor, including the poker tables, the new Wild Card Café (replacing the No Limit Lounge) and signage throughout the venue. Jack Link's products will be available for sale throughout the Rio, including the popular poker kitchen.

 

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